Tuesday, July 30, 2013

Open Letter to Klean Kanteen: Kan We Kall This Off?

Dear Klean Kanteen:

I thoroughly enjoy the whimsy of your K-laden name, and I appreciate that you had sufficient foresight to refrain from kalling yourself the Klean Kanteen Kompany.

On January 21, 2013, I ordered a series of spill-proof kaps from your website to retro-fit a series of bottles our toddlers drink from on a daily basis. Although the paint is peeling a little from a kouple of the bottles, they are sturdy, robust and aesthetically pleasing vessels - we appreciate them as objects of industrial design. I much prefer that our children drink from Klean Kanteens than from other unfortunately branded toddler kups, like Playtex. Although the Playtex kups seem to be reasonably functional and leak-free, I have difficulty in letting my toddler drink from a vessel named for a company that built its reputation in women's underwear and revolutionary feminine hygiene products. Surely Playtex kould have found a more appropriate name under which to market their drinking kups and soothers: perhaps "Tottex" or "PlayTot". As it turns out, Energizer Holdings actually owns Playtex Products LLC. I'd be much more inclined to have my guys drinking from Energizer kups than from Playtex ones. But as the world turns, we found Klean Kanteen and we haven't looked back.

We recently ordered new kaps through your website because we kould not find a Kanadian retailer who sold the new spill-proof kaps independently from the bottles - and we already had a supply of robust bottles. The shipping and handling on the kaps was a little steep at $23.25 when the total order was only $28.25, but the new kaps are soooo much better than your original caps that the kost was worth every nickel (we don't have Canadian pennies anymore).

Since our initial order in January, I have received no fewer than four emails per month advising of special deals on your Klean Kanteen kontainers. Thank you for your kontinuing efforts to keep me abreast of special deals on your various steel liquid kontainers. Please understand that our need for metal drinking kontainers is rather limited. I believe we have five of your Kid Kanteens, which are all fabulous, by-the-way, and I even treated myself to a large green bottle with a new sport top. So for now, I think we're good. We only transport so much liquid per day. And what with the promotional koffee kups and water bottles from various service providers and fun runs, our inventory of portable liquid kontainers is really quite saturated. Furthermore, most, if not all, the consumable liquids we have recently purchased from retailers have come pre-kontained in various forms of packaging that generally suffice. I have not accessed a bulk consumable liquid in a retail setting for some time, excepting for one particular situation which arises from time-to-time - which leads me to your steel Kup.

Although your steel pint kup for my favourite frosty on-tap beer is a novel endeavour, you are likely to find, if you spend some time in pubs, that most places will serve your beer with a reasonably klean glass drinking vessel, for free. Those glass kups are also re-usable and non-toxic, akin to your steel kup (although the toxicity of the contents will vary). The difference is that you won't have to carry around a filthy beer kup if you rely on the house kup. I just thought I'd raise the issue for your konsideration, as I worry about your kontinuing investment in the Kup.

And judging by the lasting quality of our kurrent Kanteens, I kan't foresee that we'll need replacements for a good seven to ten years, at which point we will probably just walk down to a local retailer in order to save your steep shipping and handling kosts. You really do make a quality product, and you have an exceptional retail presence. It was just your kaps that needed some improvement in design and distribution. And you nailed the design part.

Furthermore, I am unlikely to update my Klean Kanteen on-line profile so that you can "send (me) the most relevant info & discounts" respecting your Kanteens. Frankly, I'm a little perplexed at how you could narrow your info & discounts much further - you sell steel liquid kontainers. It seems that either I'm in your market or  I'm not. But then again, I have virtually no experience in steel drink kontainer sales or marketing. Anyway, I'm going to take the chance that I might be missing out on some extremely focussed and relevant info & discounts respecting your Kanteens. Thank you for offering though. I have also refrained from signing into your website, as I don't feel that I really need another user name and password to a website that I only intend to access once in seven to ten years.

Finally, I will not tweet your website, post it to Facebook, like your Facebook, Pin your site, or Instagram you. I really just wanted some replacement kaps. We are not friends, nor are we professional colleagues - we need not be Linked-in. I bought some stuff from you. That's where this relationship needs to end. You make a great product, you really do. And when my need arises for a steel drink kontainer, you're number one on my list. But I need you to move on now. I will be digging through the fine text of your wonderfully crafted e-flyer tonight to find the unsubscribe button. I'm sorry.

Your Karing Kustomer,

D. Dubois





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